• Watches and Wonders Geneva logo

    Watches and Wonders 2024 Takes Switzerland by Storm!

    In the heart of Switzerland, where time
    itself seems to stand still amidst the
    majestic Alps, there's an event that ignites
    the passions of watch enthusiasts worldwide:
    Watches and Wonders. As April 13th 2024
    approaches, the anticipation builds to a
    fever pitch, as enthusiasts eagerly await the
    unveiling of the latest horological marvels.
    Among the lineup of prestigious watch brands
    set to dazzle audiences, a few titans stand
    ready to steal the spotlight with their
    unparalleled craftsmanship and
    innovation. Prepare to be spellbound as
    Rolex, Tudor, TAG Heuer, and Grand Seiko
    converge at Watches and Wonders 2024, each
    bringing their unique vision and expertise to
    the forefront of haute horology. From the
    timeless elegance of Rolex to the adventurous
    spirit of Tudor, these brands epitomize the
    pinnacle of craftsmanship and
    innovation. Amidst the excitement and
    anticipation

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  • PELAGOS FXD & PELAGOS FXD CHRONO “ALINGHI RED BULL RACING EDITION”

    PELAGOS FXD & PELAGOS FXD CHRONO “ALINGHI RED BULL RACING EDITION”

    The Pelagos FXD “Alinghi Red Bull
    Racing Edition” models come with
    several firsts for TUDOR, that go beyond just
    the watches. A long-term partnership between
    TUDOR and Alinghi Red Bull Racing was
    launched in 2022, the first time TUDOR
    ventured into the world of competitive yacht
    racing. In this centuries-old sport, victory
    comes by fusing a resolutely daring human
    spirit with the most cutting-edge technology.
    The watches were born out of this philosophy,
    by combining a high-tech carbon composite, a
    first for TUDOR, with titanium and stainless
    steel, just like on an AC75 (America’s
    Cup 75) hydrofoil racing yacht. It’s
    also the first time TUDOR has integrated a
    chronograph Calibre into a fixed strap-bars
    case. The daring and innovative spirit of
    TUDOR is on full display when it comes to the
    two new Pelagos FXD and Pelagos FXD Chrono
    models. The watches are imbued with the
    spirit of TUDOR and Alinghi Red Bull Racing;
    two separate entities that share the vision
    of pushing traditional boundar

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  • The Tissot tradition, a heritage brand with moderne appeal

    The Tissot tradition, a heritage brand with moderne appeal

    Tissot is very much a modern watch brand, but
    it is also a brand with a rich heritage.
    Founded by Charles-Félicien Tissot and
    his son Charles-Émile in 1853, it
    makes it one of Switzerland’s oldest
    watch companies. Today, it is known as a
    sporty, accessible, entry-level luxury brand
    that appeals to all age groups. Le Locle, a
    village in Switzerland’s famed
    watchmaking district, is where Tissot’s
    original factory was founded and the brand
    continues to thrive. In the beginning, Tissot
    & Fis specialized in gold pocket watches
    and pendant watches, with a large part of its
    business being ladies’ watches –
    Sarah Bernhard was even a client. Many of
    Tissot’s watches at the time were
    exported to the U.S., but its biggest market
    was Russia. In 1885, Charles Tissot,
    Charles-Émile’s son, moved to
    Moscow to manage the branch his father had
    set up there. It thrived until the October
    Revolution in 1917, which forced Tissot to
    regroup and focus on making their own
    movements in

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  • Rolex and Cinema, story telling at its finest

    Rolex and Cinema, story telling at its finest

    Throughout history, Rolex and cinema have
    been inextricably linked. Having appeared in
    films for decades, these particular
    timepieces have been willingly selected by
    film directors for their exceptional brand
    qualities: toughness, precision, and
    exemplifying greatness on a character’s
    wrist. Today, through its partnerships, Rolex
    aims at deepening its commitment to perpetual
    excellence in cinema, providing support to
    conserve the history of film while
    championing those who break
    boundaries. Since 2017, Rolex has been the
    Exclusive Watch of the Academy of Motion
    Picture Arts and Sciences, organizers of the
    Academy Awards®, and Proud Sponsor of the
    Oscars®, the most prized recognition of
    cinematic excellence. In 2018, Rolex
    additionally supported the Governors Awards,
    which is hosted by the Academy to honour
    lifetime achievement. Since 2016, the brand
    has also hosted the Greenroom at the Dolby
    Theatre®, which this year treated guests
    to an aquatic theme in reference

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  • Ateliers deMonaco exclusivity

    Ateliers deMonaco exclusivity

    Ateliers de Monaco watches are sold
    exclusively in Canada at Bijouterie
    Italienne.  For more information, call
    us 514.279.5585. The founding two: While
    working in the ateliers of
    Frédérique Constant, master
    watchmaker Pim Koeslag realized he had a
    common dream with the CEO of the brand, Peter
    Stas. Both watch aficionados wished to create
    their own minute repeater movement. After
    four long years of hard work Pim and Peter
    successfully presented their first Grande
    Complication the Tourbillon
    Répétition Minute. As this was
    such a special timepiece, Stas suggested the
    creation of a new exclusive brand dedicated
    entirely to exceptional high-end timepieces.
      Ateliers deMonaco was founded in
    2008, a brand synonymous with luxury

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  • Tudor : An unconventional luxury brand

    Tudor : An unconventional luxury brand

    As simple as that, the luxury watch brand
    Tudor entices you to push the envelope.
    Embracing infamous game-changing ambassadors
    like Lady Gaga, David Beckham, and rugby
    moguls the All Blacks, Tudor breaks the mold
    to score emotional touch-points on dreams,
    greatness, and personal achievement. What do
    pop icon Lady Gaga, famed footballer David
    Beckham, and rugby legends the All Blacks
    have in common? The answer to that question
    is straightforward enough: they are all
    unconventional. The selected Tudor
    Ambassadors are champions of their own
    realms, having successfully evolved and
    embraced diverse sectors to ultimately
    redefine their areas of expertise. Synonymous
    with the brand’s core values both
    philosophically and tangibly, Tudor
    communicates the following in everything they
    do: “We’re devoted to the
    classic but reject the status
    quo.” The luxury brand’s vision
    particularly resonates

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