News 192

  • ROLEX AND THE US OPEN: AN ELECTRIC ATMOSPHERE

    ROLEX AND THE US OPEN: AN ELECTRIC ATMOSPHERE

    The US Open is the final Grand Slam®
    tournament of the tennis season. As a
    privileged partner of world tennis, Rolex has
    been associated with this event since 2018.
    As a vital partner of tennis, Rolex has been
    Official Timekeeper of the US Open since
    2018.

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  • Rolex and The Open: Golf’s oldest major

    Rolex and The Open: Golf’s oldest major

    Traditionally contested in the United Kingdom
    during the third week of July, The Open is
    the fourth and final tournament that make up
    the men’s annual Majors. Associated
    with this competition since 1981, Rolex is
    today a privileged partner of world golf.

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  • Rolex and the championships, Wimbledon

    Rolex and the championships, Wimbledon

    Rolex first partnered with The Championships,
    Wimbledon, in 1978. The world’s oldest
    tennis tournament is the temple of lawn
    tennis and of the original game. It is also
    where athletes become legends.

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  • Elegance is timeless, Lara Fabian

    Elegance is timeless, Lara Fabian

    This fall, Lara Fabian goes on an
    international tour that will take her to the
    United States, Russia, Belgium, Switzerland,
    France, and, of course, Quebec, her adoptive
    land. It has been quite a ride for this woman
    of Italian descent; she came from Belgium in
    the early 1990s, and with her unique voice
    and outstanding energy, she was able to
    conquer the hearts of Quebecers. Millions of
    albums sold, numerous tours, and thousands of
    shows could not begin to exhaust the passion
    and simplicity of this artist. Today, Lara
    Fabian enjoys life more than ever.  We
    first met in 1991 while shooting the video
    “Je m’arrêterai pas de
    t’aimer.” I remember you as a
    passionate young lady, both enthusiastic and
    very friendly. How do you remember your first
    steps in Quebec? I remember those moments
    very fondly. My career choice is no
    coincidence: both my parents were music
    lovers. Dad would teach me songs in English
    and Mom would always be singing around me.
    The moment that you are referring to is
    actually the day that my parents came to
    visit me, at a hangar in Old Montreal. I
    remember very well the moment that they saw
    me performing in my first clip, for a debut
    album that was being financed by their life
    savings. It reminds me of this heritage, this
    sacrifice that they made so that their
    daughter could fulfill her dream.  I
    like the name “50 World Tour.”
    Isn’t that number intimidating? Was it
    important to outline it? This number is
    accurate! To me, it’s a way of making
    it look like a simple step instead of a sword
    of Damocles. Everybody gets old, and
    I’m no exception, but I have a feeling
    that I will never be scared of aging, and my
    soul will never get old. I’m filled
    with so much enthusiasm and innocence, and it
    suppresses my fear of aging. Age is just a
    number. It does not define who we
    are.  What strikes me is your elegance.
    The elegance in your relationship with
    people, but als

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  • The Tissot tradition, a heritage brand with moderne appeal

    The Tissot tradition, a heritage brand with moderne appeal

    Tissot is very much a modern watch brand, but
    it is also a brand with a rich heritage.
    Founded by Charles-Félicien Tissot and
    his son Charles-Émile in 1853, it
    makes it one of Switzerland’s oldest
    watch companies. Today, it is known as a
    sporty, accessible, entry-level luxury brand
    that appeals to all age groups. Le Locle, a
    village in Switzerland’s famed
    watchmaking district, is where Tissot’s
    original factory was founded and the brand
    continues to thrive. In the beginning, Tissot
    & Fis specialized in gold pocket watches
    and pendant watches, with a large part of its
    business being ladies’ watches –
    Sarah Bernhard was even a client. Many of
    Tissot’s watches at the time were
    exported to the U.S., but its biggest market
    was Russia. In 1885, Charles Tissot,
    Charles-Émile’s son, moved to
    Moscow to manage the branch his father had
    set up there. It thrived until the October
    Revolution in 1917, which forced Tissot to
    regroup and focus on making their own
    movements instead. A few years later, the
    brand streamlined its production even more by
    merging with Omega under the title SSIH:
    Société Suisse pour
    l’Industrie Horlogère. Tissot
    was an early adopter of the concept of watch
    wardrobing, and in the 1930s adopted the
    advertising slogan: “A young woman and
    three watches.” From sporty models with
    leather straps to classic bracelet styles,
    Tissot had every occasion covered,
    encouraging women to own more than one watch.
    In the 1950s and ‘60s, Tissot created
    some of the pieces that are now iconic to the
    brand, including the sporty Navigator, which
    was soon followed by the Astrolon quartz
    watch. Then come the 1970s, when Tissot had
    begun its extensive involvement in the world
    of sports, partnering with teams such as
    Ensign Renault and Lotus, and international
    racers including Jacky Ickx, Clay Regazzoni,
    and Mario Andretti. Still closely associated
    with the world of sports, Tissot is the
    Official Timekeeper of the

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  • Bijouterie Italienne, 60 years of success

    Bijouterie Italienne, 60 years of success

    Montreal, 1959. Pino Miserendino, a master
    watchmaker and his wife, Pina Giannantonio,
    open their very first boutique on St.
    Zo­tique East street. Pino had no idea
    that 60 years later, his jewelry store would
    become a genuine institution in the heart of
    Little Italy. As an expert watchmaker, Pino
    could design a watch movement from A to Z, as
    well as building, cutting and assembling
    pieces. Custom jewelry was also another side
    of his expertise: watchmaking and
    jeweler’s craft are not far off each
    other, since mastering the former allows the
    latter. The Miserendino family is pursuing
    this beautiful heritage to this very day,
    with all the passion, professionalism and
    know-how Bijouterie Italienne is renowned
    for. From its early days as an engagement
    ring and watch repair specialist to its
    current incarnation as a showcase for current
    trends, Bijouterie Italienne experienced a
    genuine growth in its 60 years of existence.
    The jewelry store features prestigious brands
    such as Pomellato, Rolex, Forevermark and
    Gucci, to the delight of fashionistas
    everywhere. Let us travel back to
    1973… The Miserendino family buys a
    building located on 192 St. Zotique East
    street, in what would become the forever home
    of their famed jewelry store. From there,
    they would establish a long-lasting,
    tremendous partnership with Rolex. The famed
    Swiss brand remains one of the crown jewels
    of the store to this very day. Bijouterie
    Italienne also established itself as one of
    the most important importers of exclusive
    goods, straight from Italy, throughout the
    70s and 80s. The 90s were the era of a new
    turn for the store, as Paola and Marco, the
    daughter and son of Pino and Pina, took the
    lead of the establishment founded by their
    parents. Paola and Marco focused on
    prestigious brands, especially those renowned
    for quality stones and exceptional
    craftsmanship. Attentive customer service,
    outdoing expectations and a commitment to
    excellence are all the hallmarks of
    Bijouterie Ital

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