Ippolita’s new muse: Kendall Jenner
Who better to launch a personal style
campaign than one of social media’s
most renowned It girls? Teaming up with
Kendall Jenner for their fall 2017 campaign,
the luxury jewellery brand Ippolita zooms in
on youthful-chic, style.
The New York based
designer Ippolita Rostagno’s craft is
unique, because she treats design like an art
form and uses her body as a canvas. In the
beginning of her career, she gently molded
wax onto her skin in order to make casts,
which paved the way for the creation of
specialized, delicate, and feminine pieces.
Her creations are graceful and intricate,
ranging from dazzling candy-coloured
bracelets to diamond-encrusted stud
earrings.
From a sculptor’s viewpoint,
Rostagno has been fascinated by the concept
of social media and artistic photography.
Selecting one of social media’s most
infamous muses, Kendall Jenner contributed to
the vision, styling, and jewellery selection
of a campaign titled “It’s in the
I.” Jenner starred in seven portraits
in total, some of which were captured by
photographer Ryan McGinley and a few were
snapped by Kendall herself. Jenner took part
in a two-day shoot at a Tudor Revival Mansion
in Glen Cove, Long Island, followed by a
second shoot located at Highline Stages in
New York.
Tapping into individuality and
personalization, the campaign combines the
designer’s fine jewellery with
Jenner’s unique stylistic
interpretation. Visuals range from simplistic
chic to carefree glamour, which flawlessly
incorporate Jenner’s style with
candy-coloured stones and stacked gold rings.
The photographs and campaign video also exude
a certain softness that reflects the
brand’s delicacy. Jenner’s
organic content shines a light on
Ippolita’s versatility; every post
captures her diverse personal style and
exposes the brand to an Instagram follower
base of 83 million.
“It’s in the
I” ultimately
