Ippolita’s new muse: Kendall Jenner
Who better to launch a personal style campaign than one of social media’s most renowned It girls? Teaming up with Kendall Jenner for their fall 2017 campaign, the luxury jewellery brand Ippolita zooms in on youthful-chic, style.
The New York based designer Ippolita Rostagno’s craft is unique, because she treats design like an art form and uses her body as a canvas. In the beginning of her career, she gently molded wax onto her skin in order to make casts, which paved the way for the creation of specialized, delicate, and feminine pieces. Her creations are graceful and intricate, ranging from dazzling candy-coloured bracelets to diamond-encrusted stud earrings.
From a sculptor’s viewpoint, Rostagno has been fascinated by the concept of social media and artistic photography. Selecting one of social media’s most infamous muses, Kendall Jenner contributed to the vision, styling, and jewellery selection of a campaign titled “It’s in the I.” Jenner starred in seven portraits in total, some of which were captured by photographer Ryan McGinley and a few were snapped by Kendall herself. Jenner took part in a two-day shoot at a Tudor Revival Mansion in Glen Cove, Long Island, followed by a second shoot located at Highline Stages in New York.
Tapping into individuality and personalization, the campaign combines the designer’s fine jewellery with Jenner’s unique stylistic interpretation. Visuals range from simplistic chic to carefree glamour, which flawlessly incorporate Jenner’s style with candy-coloured stones and stacked gold rings. The photographs and campaign video also exude a certain softness that reflects the brand’s delicacy. Jenner’s organic content shines a light on Ippolita’s versatility; every post captures her diverse personal style and exposes the brand to an Instagram follower base of 83 million.
“It’s in the I” ultimately leaves the luxury brand open to consumer interpretation. The campaign highlights Ippolita’s mission to combine versatility and everyday wearability. They have successfully churned the waters of luxury jewellery brands, and have broken the rules to reach new heights. The campaign easily redefines the term “luxury” to denote the art of individual interpretation.
Wearing luxurious jewellery every day is a desirable and excitable feeling, especially if it has been revitalized and designed for a youthful audience. The combination of this splendid reality with a dash of personalized elegance is what makes the collaboration between Ippolita and Kendall Jenner so refreshing, original, and authentic.
By Brenna Dixon
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