Ateliers deMonaco exclusivity

Ateliers de Monaco watches are sold exclusively in Canada at Bijouterie Italienne. 

For more information, call us 514.279.5585.

The founding two:

While working in the ateliers of Frédérique Constant, master watchmaker Pim Koeslag realized he had a common dream with the CEO of the brand, Peter Stas. Both watch aficionados wished to create their own minute repeater movement. After four long years of hard work Pim and Peter successfully presented their first Grande Complication the Tourbillon Répétition Minute. As this was such a special timepiece, Stas suggested the creation of a new exclusive brand dedicated entirely to exceptional high-end timepieces.  

Ateliers deMonaco was founded in 2008, a brand synonymous with luxury and high-end watchmaking. The brand name was inspired by the Principality of Monaco, which stands as a symbol of royalty, glamour and luxury. Since its creation, the brand has continued to thrive with Koeslag as its technical director until he was finally appointed CEO end of 2016.


“One of the most rewarding things in life is to create. Yet, even more aspiring is to create something that lasts beyond your own life – a legacy”.

Peter Stas, Co-Founder

 Monaco is the reflection of beauty and luxury and Peter has always loved the scenery and serenity of the Principality. He always had a passion for the sea and used to sail across the bay of Monaco.

From Monaco’s inspiration to the “Swiss Made” excellence.

Thanks to its faithfulness to the noblest criteria of haute horlogerie as well as a passion for mechanical innovations, Ateliers deMonaco won its place amongst the rarest and most renowned watch manufactures.

Beyond the artistic vision of any new and original masterpiece, men and know-how are at the heart of the brand’s creations, each stamped with the highest degree of expertise and excellence.

Daring innovation is a constant quest but it should never be separated from an outstanding watchmaking know-how.

From in-house mechanical movements to hand-crafted decorative components, evocative design features to chamfered and polished bridges, special engraving to sculpted skeleton dials through the appealing shape of a case, each element brilliantly showcases Ateliers deMonaco’s technical expertise and passion for haute horlogerie.

The hand finishing is “the added ingredient from the soul” which gives its uniqueness and signature to the creations. That’s why every individual Ateliers deMonaco timepiece is carefully polished, brushed and engraved by hand. A delicate process that can take over a 100 hours of work per watch.

Noblesse oblige:

Monaco’s contemporary beauty, elegance and spirit of excellence – upon which Ateliers deMonaco is built on and inspired by - culminated into the commitment to create its own manufacture. Nobility is not only linked to heritage, name or history. It’s not just about legacy or traditional codes and rules. True nobility can’t be bought or simulated. From traditional know-how to never ending innovation, through emotion, rarity and daring aesthetics, the brand’s nobility vision is stamped with eternal virtues that have embodied its spirit and style since 2008. 

Nobility lies in the heart of each timepiece and became the core of the brand’s inspiration. It also comes from the faithfulness to the noblest artisanal techniques it intends to perpetuate in its mechanical timepieces. That’s why the brand’s soul will always be sealed by Monaco’s mystical spirit and its watches henceforth steeped into the incomparable “Swiss Made” tradition. This ideal meeting at the crossroads of emotion, technology and savoir-faire heralds the entry of the young manufacture into a new dimension of time, as perceived by the most demanding connoisseurs.