Gwyneth Paltrow, Frederique Constant’s ambassador
How did the partnership with Frederique Constant come to life?
We both love the charity Donors Choose, and we initially planned to collaborate on a campaign for them. When I saw the watches, I got really excited. To work together and support such an incredible cause – it was a no-brainer.
It seems like you and Frederique Constant have many points in common: you’re both involved in working with charities that promote a healthy lifestyle and that support kids; the brand is very classic and classy, and you are the epitome of both. What is it about the brand that stood out for you and made you want to partner with it?
What’s great about Frederique Constant is their combination of classic style, strong values that I really agree with, and a beautiful commitment to sharing their success by giving back.
What do you like in particular about the Frederique Constant product offering? What timepiece do you wear most frequently?
Every piece is timeless – the kind of classic you keep forever. My very favourite is the Classics Delight Automatic.
You will be launching the Frederique Constant Horological Smartwatch, which in a way promotes a healthy lifestyle within the context of a beautiful Frederique Constant timepiece. What are your thoughts about this?
It’s brilliant for a traditional watchmaker to approach the smartwatch while maintaining the design codes that express its brand the best – in this case, these exquisite pieces. The Horological Smartwatch is incredible: it looks chic and traditional, but does the job of a digital watch.
The event will benefit a great charity which you are supporting: Donors Choose. Can you tell us more about why you and Frederique Constant chose this particular charity?
I’m so impressed with the work Donors Choose does. I‘ve supported them for a while now, so picking a charity for this campaign was easy.
You will be working out in a fitness class coached by Tracy Anderson, along with students from New York public schools, as part of a challenge that will hopefully attract big donations for Donors Choose. Have you ever done anything similar before?
This will be the first time. I’ve never done anything quite like this. I’m really looking forward to it. Tracy is a great motivator when it comes to fitness, and I’m so excited to meet the kids!